Discover the Fermentation Culture of the Sea

Discover the Fermentation
Culture of the Sea

2 Days 1 Night / Custom

From 110,000 Yen per person

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Discover the Fermentation Culture of the Sea

The Noto Peninsula is often called a “treasure trove of marine fermentation.” Here, traditions such as Ishiru fish sauce, sweet kome-ame malt syrup, seafood-friendly miso and soy sauce, and seasonal local sake have been passed down for generations.

Framed by rugged outer shores, calm inner bays, and the satoyama hillsides, the people of Noto have long transformed nature’s gifts into singular flavors through the wisdom of fermentation. More than preservation alone, this culture is a living proof of how generations endured harsh winters and humid summers by harnessing the power of rice, salt, and microorganisms. In every taste, you encounter not only flavor, but also the memory of the land and the quiet prayers of its people.

Key Experiences

  • Meet local fermentation artisans and learn through visits, talks, and hands-on activities
  • Savor a tour-exclusive multi-course feast showcasing the region’s fermented foods
  • Experience the culture of the sea at a lively fish auction and while fishing in local waters

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Living with the Sea: Noto’s Fermentation Culture

Journey Through Japan’s Rice Culture

Available Plans

Final pricing may vary depending on the number of participants and the specific itineraries. For full details, please inquire with us.
  • 2 Days 1 Night

    (2 GUESTS) 209,000 YEN PER PERSON
    (4 GUESTS) 135,300 YEN PER PERSON
    (6 GUESTS) 110,000 YEN PER PERSON
    If you would like to participate with a group size other than those listed above, please feel free to contact us.
  • Custom Plan

    AVAILABLE UPON INQUIRY
The tour price includes tax, transportation during the program, meals listed in the itinerary, guide fee, experience fees, facility usage, and accommodation. Please note that transportation to and from the meeting point, as well as any personal expenses, are not included.

Gallery

Model Plan (2 Days 1 Night)

Meet the artisans who carry centuries of wisdom, and taste their legacy in an exclusive fermentation feast. From bustling fish auctions to quiet coastal moments, feel the heartbeat of Noto in every experience.
Journey Through Japan’s Rice Culture

Day 1

Discovering the Fermentation Culture of Noto Town

On the first day, you will explore the rich fermentation culture of Noto Town. Begin with a hands-on kome-ame making experience, learning the craft of this gentle, malted rice syrup from the shop owner. Continue with a tasting of Noto’s unique soy sauce, crafted to pair perfectly with seafood. Next, visit a brewery producing Ishiru, the traditional fish sauce of Oku-Noto, fermented with squid entrails and salt, and sample its distinctive flavor. You will also see how fishing communities shaped miso-making, and how it draws out the richness of the sea. To conclude the day, savor an exclusive multi-course “fermentation feast” featuring the foods you encountered along the way. In the evening, unwind at Hyakurakuso, an inn overlooking the tranquil Tsukumo Bay.

Day 2

Experiencing the Sea of Noto

On the second day, immerse yourself in the sea that has long sustained life in Noto. Begin in the early morning at the local market where you’ll experience the lively atmosphere of the fishing port, filled with the calls of the auction and the scent of the ocean. Afterwards, enjoy a memorable fishing experience against the serene backdrop of Tsukumo Bay. Casting your own line and reeling in seasonal fish will give you a deeper connection to the culture of Noto, where people have lived in harmony with the sea for generations.

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Flow From Consultation to Planning

Our tours are rooted in intention, not spectacle. Each journey is crafted to reflect the spirit of depth, balance, and cultural authenticity. Whether you are exploring historic cities or remote countryside, we guide you through every step with clarity, from your first inquiry to the final experience.
  • 1

    Send Us an Inquiry

    Use the form “Inquire” to get in touch with us. Let us know you’re ready to begin your journey.
  • 2

    Personalized Consultation

    We’ll listen to your goals, travel purpose, and interests to tailor the experience to you.
  • 3

    Custom Plan Proposal

    Based on your consultation, we’ll craft a detailed itinerary and suggest the ideal experience package.
  • 4

    Confirm and Secure Your Trip

    Once you’re happy with the plan, we’ll confirm your booking and process your payment. Please note that cancellation or changes may incur fees.
  • 5

    Begin Your Journey

    Now you’re ready. All details will be sent in advance. Simply arrive and step into your personal story.

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