Savor the Coast: Hachinohe’s Ultimate Seafood Journey

In Japan’s coastal towns, seafood is more than sustenance—it’s identity, history, and celebration.
In Hachinohe, one of Japan’s most vibrant fishing cities, the traditions of harvesting, preparing, and sharing the sea’s bounty are woven into daily life.
This immersive journey takes you from the thrilling pace of morning fish auctions to nostalgic alleyway food stalls and a live kitchen dining experience. Meet local fishermen, chefs, and brewers who keep these traditions alive. Through flavor, ritual, and connection, discover how the ocean continues to shape the culture, community, and spirit of Hachinohe.

Set on the Northern Coast: Hachinohe, Aomori Prefecture

Located on Japan’s northeastern coast, Hachinohe is one of the nation’s most active fishing ports, where the sea still sets the rhythm of daily life. From pre-dawn fish auctions and lively morning markets to cozy yokocho alleys lined with izakayas, this city lives and breathes seafood culture. Beyond the cuisine, coastal shrines and seasonal festivals reflect its deep maritime heritage. Visiting Hachinohe means more than just eating fresh fish—it’s a chance to witness the full cycle of harvest, preparation, and tradition carried forward by the people who depend on and honor the sea.

Key Highlights of the Experience

1. Morning Market, Auction, and Seafood Breakfast
Experience the lively atmosphere of Hachinohe’s Second Fish Market. Witness fast-paced auctions and enjoy a fresh seafood breakfast at the vibrant morning market stalls.

2. Explore Hachinohe’s Food Streets and Sake
Stroll through the nostalgic yokocho alleyways, rich with seafood stalls and post-war charm. Visit a local sake brewery for a guided tour and tasting of regional brews.

3. Private Live Kitchen with a Local Chef
Conclude your journey with a private live kitchen experience. Savor a multi-course seafood lunch prepared by a local chef, using the freshest ingredients from the morning catch.